Top Beauty Retail Apps Performance in Central America Q4 2024

In the fourth quarter of 2024, the performance of top beauty retail applications on the Android platform in Central America showed varied trends. Here’s a look at the top five apps based on their downloads and active users.

Sephora - Maquillaje SkinCare consistently attracted users, with weekly downloads peaking at around 13.3K in early December. Active users fluctuated throughout the quarter, starting at 63.7K and ending at 84.4K, showing a strong upward trend toward the end of the year.

Natura Latam experienced an increase in weekly downloads, reaching a high of approximately 11.9K in mid-November. Active users also saw a peak at about 40K in late November before declining slightly towards the end of the quarter with 30.8K.

For Bath & Body Works México, downloads were highest in early December, hitting 4.7K. The app maintained a steady increase in active users, peaking at 28.2K in mid-December before a slight decline to 21.4K by the end of the quarter.

Avon showed a significant rise in downloads, reaching 5.8K in mid-November. Active users increased from 21.8K to a peak of 31.8K in late November, before settling at 24.2K by the end of December.

Finally, Terramar Brands had its highest downloads in early November at 1.8K. Although specific active user data is unavailable, the consistent download numbers suggest steady engagement.

These insights, sourced from Sensor Tower, highlight the dynamic nature of app engagement in the beauty retail sector in Central America. For more detailed analytics and trends, visit Sensor Tower's platform.